WEEK 9 - SALES PROMOTION AND PERSONAL SELLING

         In addition to using advertising, Microsoft uses a little bit of trade and consumer sales promotion. Our goals of promotion are that we direct our marketing to loyal customers as well as competitor’s customers. There are usually promotion events that are for the customers that are usually contest, or premium and the best one point of purchase display, where it is set up at a retailer location to advertise the product and consumer gets hands on the new product. For example, store such as best buy or GameStop will practice Point of Purchase display. The long term goal is to satisfy customers and have loyal customers who will stick with the product and continue to purchase. We also have relationship and consultative selling where there can be insurance for consumer goods and assistance for anything the consumer need. With the modern technology, Microsoft no longer need to be traditional of personal selling, now everything is online and eliminates the need for sales people. Internet provides vast resources where you can receive accurate up to date information on the products, pricing, and order status when you buy.