Xbox 360 Kinect which is the brand name is a consumer product. It is a consumer product because the whole purpose and function for why it is made is for the individual consumer want and desire to have. Microsoft if you didn’t know have a variety of things and not just one product. Microsoft is a product mix because it has business software’s, hardware, entertainment where Xbox 360 Kinect fall under, mobile devices and servers. From Microsoft website, Microsoft mix width is about 11 product lines. The reason for product mix if you have don’t know, is to create diversity for the consumers where we can always draw their attention and allow them to keep coming back as loyal customers. For example, Apple Company and several others have many different products not just one. Now in order for us to take advantage and keep the competition up or the changes in the environment, Xbox 360 was first made as a regular gaming system. However Microsoft felt they needed to adjust the product item and allow the gaming system to be used without any controller; where you are able to be hands free and do the same things you were doing before with the game. I feel this is a good modification because for the target market and groups we want it to sell for they will like the change in the appearance and recommend it to others. Xbox 360 is a global brand all over the world and with the new product item Kinect because Xbox 360 is a well known product and if it is introducing a new product then customers are most likely to go out and buy it.
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