XBOX KINECT: WEEK 6 - CONSUMER DECISION MAKING

Sunday, October 10, 2010

WEEK 6 - CONSUMER DECISION MAKING

Xbox 360 was very successful when it was first introduced as well as the Xbox Live. Customers were very satisfied, so due to that we decided to create Kinect that would have better advantages than the ones before. With our competition of other companies such as Sony that is creating a game system similar we believe this will reduce cognitive dissonance. Our system allows customers to engage a lot more with the games and family members. We communicate effectively about our new system by having an online website and a launch where individuals can see in person the interaction the game creates. We believe Kinect will spread by mouth and that will want customers to come and try us out. Games keep family together to have quality time and with the socialization process that will allow norms to be passed down to children and others and now everyone can engage.

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WEEK 1- BRIEF HISTORY

Microsoft was created and established by a Harvard college dropout called Bill Gates. Gates was born on October 28, 1955 to a family that was successful in business. He was always excelling in math and science, where he was soon enrolled in Lakeside Prep School. In 1968 he was introduced to computers and there they allowed several students to use computers. His buddy Paul Allen and a handful of others quickly looked into the computers, and eventually started skipping classes where they would stay in the computer rooms to write, read programs and find out exactly how these machines worked. They soon learned to hack the system, and altered and crashed valuable files until they were banned from the computer. Later Bill and his friends were actually hired by the computer company to find bugs and explore weaknesses in the system. Instead of paying the boys they were awarded unlimited computer time. However that same company went out of business in 1970. They were soon hired by Information Sciences Inc. to write a program for payroll.
In the fall of 1973, Gates left for Harvard University. He enrolled as a prelaw student, but spent most of his time in the campus computer center. He stayed in touch with Paul Allen and they continued to talk about future projects and having their very own business. Allen moved to Boston to be closer to Gates. One year later, Paul Allen saw the first microcomputer on the cover of a magazine and showed the magazine to Gates. Gates then arranged for a meeting with the Altair manufacturers. He had called them to let them know he had a program written for them. After the appointment was made, Gates and Allen stayed up for nights, finalizing the program. Everyone was impressed and Gates sold the program. Within a year, Gates had dropped out of Harvard and Microsoft was formed.
The company experienced rough first years, but eventually was able to license MS-DOS to IBM. Microsoft continued writing software, for businesses as well as the consumer market. In 1986, the company went public, and Gates became a 31-year old billionaire. The next year, the first version of Windows was introduced, and by 1993 a million copies per month were being sold.