WEEK 8 - ADVERTISING AND PUBLIC RELATIONS

      Did you know todays advertising dollars for successful consumer brands are spent on maintaining brand awareness and market share? Advertising affect consumer daily lives, informing them about products and services, from the television programs they watch, newspaper they read or what they hear. In order for our new product publicity we need more exposure, where we get public relations professionals to develop videos and write press in order to get awareness. As marketers our product placement are to appear in magazines, videos, and especially on the internet. Microsoft has invested five hundred million to 1 billion in marketing and advertising. Xbox Kinect360 kinect is a product advertising and comparative advertising. Compared to Xbox360 Kinect, Playstation created a new gaming system called the Move. The Move consists of an eye camera and a motion controller. The sphere at the end of the motion controller allows the eye camera to pinpoint every movement and position in the room. However, the Kinect is better because it is hands free and allows you to interact better. The benefits of Xbox360 Kinect are that it allows you to make friends, stay active and stay in touch with your loved ones. To allow awareness we have used the media advertising, such as magazines, newspapers and especially the internet, where each will have an advertising appeal such as admiration, convenience, fun and pleasure. Common executional styles we used for advertising is spokesperson who can incorporate lifestyle, demonstration and a fantasy image displayed to draw the consumers attention. Bringing out a product is all how well you can advertise and have public relation target the market. It's all about putting out and having the consumers engage in the product to eventually buy. As our unique selling proposition "You are the controller."