WEEK 11 - INTEGRATED MARKETING COMMUNICATIONS

         Microsoft creates promotion to communicate to the consumers about Xbox 360 kinect and in order for them to do this they form promotional strategies such as advertising. The main goal is to provide a competitive advantage over the competition like Sony and Kinect as a device camera and microphone was designed to replace the traditional controller and be hands free. Xbox 360 Kinect has been advertised through television such as the channel E number 51 on cablevision, magazines such as pcmag.com, edge, the internet and even Facebook. Microsoft aim for mass communication is to address the message to large audiences. An example would be how Microsoft created a corporate blog for Xbox 360 kinect called the Microsoft blog.  Here it allows the sender which is Microsoft to inform, persuade and remind the receiver who’s the audience about Kinect. Under Facebook and even the blog many can give feedback and their opinion on Kinect.