WEEK 9 - SALES PROMOTION AND PERSONAL SELLING

         In addition to using advertising, Microsoft uses a little bit of trade and consumer sales promotion. Our goals of promotion are that we direct our marketing to loyal customers as well as competitor’s customers. There are usually promotion events that are for the customers that are usually contest, or premium and the best one point of purchase display, where it is set up at a retailer location to advertise the product and consumer gets hands on the new product. For example, store such as best buy or GameStop will practice Point of Purchase display. The long term goal is to satisfy customers and have loyal customers who will stick with the product and continue to purchase. We also have relationship and consultative selling where there can be insurance for consumer goods and assistance for anything the consumer need. With the modern technology, Microsoft no longer need to be traditional of personal selling, now everything is online and eliminates the need for sales people. Internet provides vast resources where you can receive accurate up to date information on the products, pricing, and order status when you buy.

WEEK 8 - ADVERTISING AND PUBLIC RELATIONS

      Did you know todays advertising dollars for successful consumer brands are spent on maintaining brand awareness and market share? Advertising affect consumer daily lives, informing them about products and services, from the television programs they watch, newspaper they read or what they hear. In order for our new product publicity we need more exposure, where we get public relations professionals to develop videos and write press in order to get awareness. As marketers our product placement are to appear in magazines, videos, and especially on the internet. Microsoft has invested five hundred million to 1 billion in marketing and advertising. Xbox Kinect360 kinect is a product advertising and comparative advertising. Compared to Xbox360 Kinect, Playstation created a new gaming system called the Move. The Move consists of an eye camera and a motion controller. The sphere at the end of the motion controller allows the eye camera to pinpoint every movement and position in the room. However, the Kinect is better because it is hands free and allows you to interact better. The benefits of Xbox360 Kinect are that it allows you to make friends, stay active and stay in touch with your loved ones. To allow awareness we have used the media advertising, such as magazines, newspapers and especially the internet, where each will have an advertising appeal such as admiration, convenience, fun and pleasure. Common executional styles we used for advertising is spokesperson who can incorporate lifestyle, demonstration and a fantasy image displayed to draw the consumers attention. Bringing out a product is all how well you can advertise and have public relation target the market. It's all about putting out and having the consumers engage in the product to eventually buy. As our unique selling proposition "You are the controller."

People would do whatever it takes to purchase what they want...

Heres a picture where you can see buyers all lined up to buy the new video game or station thats coming out.


                   

WEEK 7 - RETAILING

      It is known that retailing plays a vital role, especially in the U.S. economy. The reason why retailing plays an important role is because it increase our living standards to be high with goods and services.In addition employs U.S. working population. There are many different types of retail operations. For example, Gamestop is a speciality store because it markets video games. and entertainment software such as stations like xbox360, playstation 3 and the most recent one that is coming out in November, the Kinect for Xbox 360. Gamestop have become so world wide that it have developed direct marketing as well as onling retailing where consumers can make purchases anywhere besides the store like online with their personal computers, at home or the office once you have acces to the internet. Gamestop also have e-commerce where you can purchase on your wireless mobile devices. The reason why I chose Gamestop because it can be a destination store for our customers to go purchase the upcoming system called the Kinect. With Gamestop atmosphere, the company marketed for customers to be eager to come out and purchase the system along with games that are set aside for Kinect.

WEEK 6 - CONSUMER DECISION MAKING

      Xbox 360 was very successful when it was first introduced as well as the Xbox Live. Customers were very satisfied, so due to that we decided to create Kinect that would have better advantages than the ones before. With our competition of other companies such as Sony that is creating a game system similar we believe this will reduce cognitive dissonance. Our system allows customers to engage a lot more with the games and family members. We communicate effectively about our new system by having an online website and a launch where individuals can see in person the interaction the game creates. We believe Kinect will spread by mouth and that will want customers to come and try us out. Games keep family together to have quality time and with the socialization process that will allow norms to be passed down to children and others and now everyone can engage.

WEEK 5 - DEVELOPING A GLOABL VISION

             Microsoft known for a multinational corporation believes with their new product invention called Kinect for Xbox 360 that globalization will allow consumers to have economic freedom.  It will raise productivity and living standards for people who live in countries that have a global market place.  Microsoft believes that marketing and targeting to foreign countries is a better plan because those two countries have economic potential and would have the highest rates in the world. Our message is that with this new device, no gadgets, no gizmos, you are the controller, just you.  Kinect will be release on November 4 2010 for $149.99 and November 10 for Europe, Africa and the Middle East.  With the internet in modern day today, it allow advance technology to become easier than it have ever been.  With the use of technology it allow everyone around the world to get involved and find out more about our products as well as stay connected to this new advanced world.