XBOX KINECT: WEEK 14 - SEGMENTING AND TARGETING MARKETS

Sunday, December 12, 2010

WEEK 14 - SEGMENTING AND TARGETING MARKETS

Microsoft target market for the product Xbox 360 Kinect is known for the enjoyment of everyone however to get deeper the market segmentation allows the hardcore gamers to really get in depth with the system. For example, teenagers and young adults are more active and like to have fun they are more in similar product need of buying the product and actually using it. Xbox 360 Kinect however allows you to have different preferences such as games like Kinect Sports, Dance Masters, Kinect Adventures, Sonic Free Riders, and Kinectimals. Xbox 360 Kinect was geographically segmented for North America, Europe, and Japan. Kinect have sold approximately 2.5 million units worldwide. Xbox 360 Kinect has been targeted as well for different family life cycles. Kinect can be included in a home for the young single, young married or divorced with children and as well as middle aged. Kinect allows for entertainment as well as productiveness as a whole for the company characteristics. For example you are now able to visually contact someone else from another region and be able to talk. Microsoft has repositioned their consumer perception of Sony and the Wii to Xbox 360 Kinect because they allowed many advertisement and public awareness. They have created something better with the advantage of no controller to draw the consumer to buying their product instead of the competition product. Xbox 360 has made many positive sales and still has been growing with the holiday coming up. So get ready and if you have not went out and buy Xbox 360 Kinect as a gift for Christmas, go and buy it you will not regret it.

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WEEK 1- BRIEF HISTORY

Microsoft was created and established by a Harvard college dropout called Bill Gates. Gates was born on October 28, 1955 to a family that was successful in business. He was always excelling in math and science, where he was soon enrolled in Lakeside Prep School. In 1968 he was introduced to computers and there they allowed several students to use computers. His buddy Paul Allen and a handful of others quickly looked into the computers, and eventually started skipping classes where they would stay in the computer rooms to write, read programs and find out exactly how these machines worked. They soon learned to hack the system, and altered and crashed valuable files until they were banned from the computer. Later Bill and his friends were actually hired by the computer company to find bugs and explore weaknesses in the system. Instead of paying the boys they were awarded unlimited computer time. However that same company went out of business in 1970. They were soon hired by Information Sciences Inc. to write a program for payroll.
In the fall of 1973, Gates left for Harvard University. He enrolled as a prelaw student, but spent most of his time in the campus computer center. He stayed in touch with Paul Allen and they continued to talk about future projects and having their very own business. Allen moved to Boston to be closer to Gates. One year later, Paul Allen saw the first microcomputer on the cover of a magazine and showed the magazine to Gates. Gates then arranged for a meeting with the Altair manufacturers. He had called them to let them know he had a program written for them. After the appointment was made, Gates and Allen stayed up for nights, finalizing the program. Everyone was impressed and Gates sold the program. Within a year, Gates had dropped out of Harvard and Microsoft was formed.
The company experienced rough first years, but eventually was able to license MS-DOS to IBM. Microsoft continued writing software, for businesses as well as the consumer market. In 1986, the company went public, and Gates became a 31-year old billionaire. The next year, the first version of Windows was introduced, and by 1993 a million copies per month were being sold.