CORPORATE IRRESPONSIBILITY

     An example of corporate irresponsibility will be Wal-Mart ethics violation. As reported in 2002 and investigator traveled around the world to prove Wal- Mart manager was sleeping with a lower-level employee, which they both knew was a violation of company policy. It has been shown that the manager has no morals and values because there was no code of ethics. He has shown no professionalism, while the employee showed unethical behavior. It shows to the marketers that your personal interference have intervene with the work force and is bad for the audience which can build lower profits for the firm.

http://www.nytimes.com/2007/03/29/business/worldbusiness/29iht-web-0329walmart.5068724.html?pagewanted=2&_r=1&sq=low prices and low tolerance&st=cse&scp=1

WEEK 4 - THE MARKETING ENVIRONMENT

      Microsoft has decided that for the new kinect that will be used for xbox will be Muticultural. Especially  Americans, Hispanics and Japanese marketing we will be targeting, because it shows that several ethnic groups all of ages will play it. Xbox Kinect is for everyone around the world, and with reaching out to different ethnic groups we will be able to create better benefits and growth. Xbox Kinect will allow young ones as well as the older groups to unite and become very active while enjoying a sport, game or simply watching a movie.

COUNTRY OF ORIGIN

LONGSLEEVE SHIRT- INDONESIA
TANK TOP -  USA
UNDERGARMENTS - EL SALVADOR; CHINA
JEANS - PHILIPPINES
SOCKS- USA
SNEAKERS -  ITALY

WEEK 3- ETHICS AND SOCIAL RESPONSIBILITY

     Microsoft morals for our company is that we include diversity into our vision. We realize as a group that
that leadership in today’s global marketplace requires corporate culture and an inclusive business environment where great diverse minds are explored. We try to have employees with with varied perspectives, skills, and experiences and as well all work together to meet global consumer demands.  The collaboration of cultures, ideas, and different perspectives is an organizational asset which will alow us to bring forth greater creativity.
     We actively try and seek to accomplish greater levels of diversity in our workforce by partnering with outreach partners that would include academic institutions, professional organizations, and national advocacy groups which would offer scholarships and youth programs to encourage the study of technology and science. Then will allow them to work  with our senior executive leadership team to ensure that diversity and practices are deeply fulfilled throughout our work environment. We are aware that these goals provide a solid foundation to creating a highly engaged workforce with a purpose of achieving Microsoft’s mission of creating a worlwide product that anyone can use.

WEEK 2 - Strategic Planning & Ethics & Social Responsibility

    Microsoft decided instead of only focusing on operating systems and computer systems that the company will expand to other business ideas in the gaming industry. Microsoft started making plans for entry into the video game world with its Xbox. But that did not stop them there; it allowed then to continue to make the Xbox Live for Xbox 360 as well as the new Xbox Kinect even though it was very costly. In order to create competitive advantage in the gaming industry, Microsoft allowed to differentiate the products from the competitors. After coming in second place to PlayStation 2 in units sold, Microsoft wanted to enhance the Xbox. The new system doubled the bandwidth and added eight times the memory of the original Xbox. In addition, its CPU had ten times the processing power of the Xbox. With these new advancements such as graphics and playing power attracted new customers. Under the approach to Porter’s four competitive strategies for the Xbox; was labeled under focus in the video game industry because it only dealing with one section of the technological world. Microsoft advantages are that it offers a specialized product with various features making it stand out from the competition. One example is the Xbox Live and now recently Xbox Kinect.

    Microsoft SWOT that stands for strengths, weaknesses, opportunities, and threats has encountered many throughout each. Some strengths of Microsoft are its name recognition and its rapid product development. Such of the names are Word, Excel and several others which are used widely throughout the business community. Microsoft is also known for releasing new products in hardware as well. Microsoft weaknesses are that it did not recognize the growth opportunities of the internet; where sadly Google was able to get a grasp in the search engine. Microsoft opportunities are the expanding market in the video game industry by creating items such as Xbox 360, Live and newest Xbox Kinect. However Microsoft threats are the numerous court battles with other entities regarding antitrust and software developer lawsuits.
    Microsoft main goal is to protect all products. Our objectives are to increase monitoring and training of the local counsel who have powers of attorney for the programs to define responsibilities and accountabilities. Another objective is to prevent individuals or organizations from claiming to represent Microsoft. We want to reach out to many groups around the world and spread the program and ideas of Microsoft and the many capabilities it offer to everyone.

HISTORY AND MISSION STATEMENT

     The general purpose of Microsoft is to apply technology to our lives to sustain a social and economic growth. Many companies use Microsoft software to solve issues and organize paperwork, as well as increase human beings social life and allow them to stay in contact with people around the world. The founder of Microsoft, Bill Gates and Paul Allen wanted to create technology far more advance than today, making our lives easier, more comfortable and fun. We did not just want to stop at software’s but we wanted to create more where we envision a hardware that was incorporated with the software also known as Xbox, then Xbox 360. Our newer product Xbox Kinect also known as Project Natal is a controller free gaming and entertainment experience for Xbox 360. We as a company vision Microsoft software and hardware as a worldwide technology that will be attracted to all ages and genders to increase a better growth for our advance world to come.
    Our company known as Microsoft, goals is to apply technology, hard work and partnerships to create better opportunities to increase economic growth. We use our technology to improve the world, and by doing that we would like to expand all over the world to create opportunities for everyone. Microsoft set goals most are long term, which are to decrease and eventually end poverty and hunger, achieve universal primary education, create equal opportunities for all gender, empower women, reduce child mortality, improve maternal health, combat HIV/AIDS, malaria and other diseases, and last but not least ensure environmental sustainability. We would like over a billion people to have their lives changed because of the useful technology. Microsoft is forty six percent of information technology jobs and with their economic growth, about 7.5 percent of related employment will grow in the next few years. By 2013 over 320,000 information technology jobs will be created. To help with charitable activities, Microsoft always try to form partnerships where we can address needs for other countries and form ways to solve the cases. For example we are partnerships with UNIDO (The United Nations Agency) which is responsible for promoting industrial development to help end poverty, but we are included in several other partnerships.